Gray Coverage
Made Simple.
Erase grays in 10 minutes—no mess, no harsh chemicals, just pure confidence.
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This isn’t just another dye shampoo
It’s Everything Traditional Hair Dye Isn’t
This isn’t just another dye shampoo
It’s Everything Traditional Hair Dye Isn’t
The Superior Choice
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Up to 15 uses per bottle
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Apply in ~10 minutes
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Costs 2.33 per application
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Plant-derived; all natural
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No mixing; bottle-only
Hair Dye
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Single-use per kit
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40–60 minutes (mix, apply, wait)
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Costs 15 per application
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Synthetic dyes (often ammonia/PPD)
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Mix bowl & brush; messy cleanup
WE’RE CONFIDENT YOU’LL NEVER GO BACK TO BOX DYE.
Reverse® is what hair coloring should have always been—easy, natural, fast, and effective. But if for any reason you’re not completely thrilled with your results, we offer a 30-Day Money-Back Guarantee.
Real Hair Transformations Straight From Our Customers
Results in 10’ or Your Money-Back
CLEAN INGREDIENTS
The Superior Choice
We go beyond industry norms to eliminate the harsh chemicals found in traditional hair dyes.
NON-TOXIC
INGREDIENTS
100%
VEGAN
CRUELTY-
FREE
CLINICALLY
TESTED
GENTLE &
NON-IRRITATING
RECYCLABLE
PACKAGING
The Polar Standard
We go beyond industry norms to eliminate the harsh chemicals found in traditional hair dyes.
NON-TOXIC
INGREDIENTS
100%
VEGAN
CRUELTY-
FREE
CLINICALLY
TESTED
GENTLE &
NON-IRRITATING
RECYCLABLE
PACKAGING
The Problem We Saw...
Box dyes haven’t changed in over 100 years—still packed with harsh chemicals, outdated methods, and complicated routines that damage more than they help.
Our Solution
That’s why we created Polar Haircare 3-in-1 dye shampoo that covers grays in just 10 minutes, with no mess, no harsh chemicals, and zero compromises.
A Movement That’s Growing
From our first bottle to over 100,000+ transformations, ReverseHair is redefining what gray coverage should be.
Results in 10’ or Your Money-Back